Everyday, we are constantly being briefed, With countless demands to follow else's plans, An undetermined deadline received, Multiple proposals we will have to present, So we research tirelessly to discover, Collecting ideas and inspirations, From concepts that worked for others, To impressions that always met expectations, Originality may seem to be the winner, But as briefed, it’s a must to follow guidelines, Keeping brand identity is the only answer, So we put aside and archive our own outlines, After copies, sketches and storyboarding of hopeful entries, We expand these ideas as much as allowed, The kerning of characters that spaces intently, Adjusting alignment so it does not appear too loud, The layout of shapes, masking the unwanted to refine, With mixes of spot colours and gradient hues, Where exact values must follow these shades assigned, Just to en...