Final Artwork Approved

Everyday, we are constantly being briefed,

With countless demands to follow else's plans,

An undetermined deadline received,

Multiple proposals we will have to present,

So we research tirelessly to discover,

Collecting ideas and inspirations,

From concepts that worked for others,

To impressions that always met expectations,

Originality may seem to be the winner,

But as briefed, it’s a must to follow guidelines,

Keeping brand identity is the only answer,

So we put aside and archive our own outlines,

After copies, sketches and storyboarding of hopeful entries,

We expand these ideas as much as allowed,

The kerning of characters that spaces intently,

Adjusting alignment so it does not appear too loud,

The layout of shapes, masking the unwanted to refine,

With mixes of spot colours and gradient hues,

Where exact values must follow these shades assigned,

Just to ensure accuracy when they are produced,

We render ourselves, an output for others,

With as much of our time as we are allowed to bleed,

In the highest resolution of rigid format we shall be accepted,

Of designs that only meet what their plans need,

We prepare and compress these files to be checked and signed,

After countless hours slaved, requesting their approval,

But almost certainly, changes are needed to the finished design,

As their plans may change, our work up for removal,

We endlessly undertake, time and time again to show our worth,

Making up samples of our merits to plotter proofs,

Selling ourselves short to be ahead of the curve,

Ever-hoping for our final artwork to be approved.